Global Equities

Finding Broader Paths Through Narrow Markets

05 October 2020
7 min read

Global equity markets advanced in the third quarter but pulled back from 2020 peaks during September. Market moves were dominated—both up and down—by a very small group of giant US stocks. How should investors react?

During the third quarter, global equities rose by 6.7% in local currency terms, with most markets in positive territory (Display, left). But for the year to date, return patterns have been extremely dispersed, with US stocks leading and the tech-heavy NASDAQ index surging by 25% for the year, while European and UK stocks declined (Display, right).

Markets Advanced in Third Quarter Despite September Declines
Regional Returns
Regional equity market returns are compared, in local currency terms, for the third quarter of 2020 and the year-to-date.

Past performance does not guarantee future results.
As of September 30, 2020
*China represented by MSCI China A, US large-caps by S&P 500, emerging markets by MSCI Emerging Markets, Japan by TOPIX , US small-caps by Russell 2000, Europe ex UK by MSCI Europe ex UK, Australia by S&P/ASX 300 and UK by FTSE All-Share.
Source:  FactSet, FTSE, MSCI, Russell Investments, S&P, Tokyo Stock Exchange and AllianceBernstein (AB)

Five of the largest US stocks have dominated US market gains. And in September, as the MSCI World Index retreated by 2.9% from 2020 highs, these same stocks sold off more sharply than the rest of the stocks in the S&P 500. When excluding Facebook, Apple, Amazon, Alphabet (Google’s parent), and Microsoft from the S&P 500, the US market hasn’t moved much at all this year (Display).

Giant Growth Stocks Have Driven US Market Moves
A comparison of returns for the five largest US stocks, and for the S&P 500 excluding those stocks, during 2020.

Past performance and current analysis do not guarantee future results.
As of September 30, 2020
FAAMG Index is based on the relative weights in the S&P 500 of Facebook, Amazon, Apple, Microsoft and Alphabet (Google’s parent).
Source: FactSet, S&P and AllianceBernstein (AB)

Why Did Markets Sell Off in September?

Market declines in September reflected real concerns. Investors were anxious about the inability of the US Congress to agree on additional fiscal stimulus and the growing risk of a chaotic US election outcome against a backdrop of rising COVID-19 cases in much of the developed world. This uncertainty manifested itself in the most popular segments of the market—US technology, growth and momentum stocks. The biggest companies in this cohort have benefited this year from long-term growth trends that were accelerated by the pandemic. Yet given their high concentration in key benchmarks, the US mega caps dragged down the market in September.

From late March to September, market gains were driven by a powerful combination of unprecedented monetary and fiscal stimulus. There are good reasons why ultralow interest rates and spending stimulus should continue to support stocks, in our view. That said, we also believe that the September pullback was a healthy development, as prices for many stocks may have gotten ahead of fundamentals, and market gains largely had been driven by a very narrow group of stocks.

Big Distortions in Narrow Markets

Before the September declines, the extreme market concentration had reshaped equity markets. The five US giants accounted for a record 39% of the Russell 1000 Growth Index at the end of August. As a result, US stocks accounted for a record 66.7% of the MSCI World.

But that’s not all. Apple’s weight in the MSCI ACWI is now greater than the entire UK market. Microsoft and Apple combined are worth more than the entire Russell 2000 Index of small-cap stocks. And even after the September declines, the combined market value of the largest 100 US companies was still greater than all non-US developed markets combined (Display below).

Largest US Company Values Exceed All Non-US Developed Markets
The market value of the 100 biggest US companies is shown as a percentage of the MSCI EAFE.

Historical and current analyses and current forecasts do not guarantee future results.
As of September 30, 2020
*Based on S&P 100 market capitalization as a percentage of MSCI EAFE Index.
Source: Factset, MSCI, S&P and AllianceBernstein (AB)

For investors who haven’t held large positions in the US growth giants, this year has been frustrating. Portfolios without heavy exposure to these names have underperformed. And, after all, these stocks aren’t like the dot-com dreams of 2000, many of which evaporated when the tech bubble burst. Today’s mega caps have truly distinctive capabilities that are in high demand during the pandemic and strategic business models that support long-term growth.

US Mega Caps: Great Businesses—But Watch the Risks

So why shouldn’t investors simply pile into these five stocks? There are several reasons why a heavy weighting to this cohort could add unintended risks to a portfolio.

First, these stocks have been driven by momentum. Our research suggests that a portfolio of all five mega-cap stocks benchmarked to the S&P 500 would have about 25% of its risk tied to the momentum factor. And momentum is the second-most volatile factor in global equities at a time when volatility is near a record high over the last 10 years (Display, left). Second, investors have pumped massive flows into the technology sector. For example, this year through August, about $48 billion of worldwide fund flows have been directed to technology portfolios compared with just $1.1 billion in all of 2019, according to Morningstar data (Display, right). That trend can quickly reverse if sentiment toward technology stocks changes.

Momentum Stocks Are Especially Volatile in Current Conditions
A comparison of current and historical volatility of key equity factors shown next to net flows to technology funds.

Past performance does not guarantee future results. Analysis provided for illustrative purposes only and is subject to revision.
As of August 31, 2020
*Based on MSCI Barra, GEMLTL risk model, last 10 years monthly. Data shows the forecast annual volatility for the factors shown. The chart shows the historical minimum, maximum, and latest and quartile distribution of monthly forecasts of factor volatilities over the last 10 years
†Net asset flows to technology sector equity funds, including exchange-traded funds, in all domiciles globally, based on Morningstar data
Source: Morningstar, MSCI and AllianceBernstein (AB)

Third, increasing concern about the dominance of the giant technology and technology-driven consumer companies is raising the risk of a regulatory crackdown. It’s impossible to predict how new regulations will unfold—especially in an election year—but such efforts could inflict a big blow to their business models and future profitability. And finally, holding all these stocks exposes investors to significant concentration risk from a group of stocks demonstrating very similar performance patterns. That means bad news for one company could affect the share prices of the entire group.

To be sure, we’re not saying investors shouldn’t own any US mega-cap stocks. However, we believe that these companies should be held at appropriate weights, aligned with a clear investing philosophy backed by fundamental research and subject to rigorous risk controls.

Positioning in Volatile Times

Risk management is essential in the current environment. Even with strong policy forces supporting equity gains, sources of volatility abound. The world is still racing for a COVID-19 vaccine that can help countries fully reopen their economies. Social unrest in the US has highlighted the polarization of the US public ahead of a heated election that may yield a disputed outcome after the November vote. And President Trump’s diagnosis with COVID-19 at the beginning of October added more uncertainty to the markets.

Different election outcomes may compound investing risks. Gridlock in Washington could thwart stimulus efforts, while regulatory moves—particularly in technology and financials—are hard to predict before the polls. It’s also notoriously difficult to predict how markets will respond. In 2016, it was widely believed that a Trump victory would lead to pressure on markets, but, in fact, post-election volatility was short-lived and gave way to sustained equity market gains.

Meanwhile, in Europe, Brexit was still a source of uncertainty by quarter end. US-China trade tensions remain unresolved. And China and India recently faced off along the Himalayan border, stoking fears of a military confrontation between the world’s two most populous nations.

So how can investors position in equities in such a risky environment? Is it possible to create an allocation that won’t be overly susceptible to geopolitical risk or market-concentration risk? We think the following guidelines can help point the way.

  • Broaden sources of growth: The US mega caps aren’t the only companies holding up well during the pandemic. In fact, companies with the potential to grow long-term earnings by at least 10% per annum can still be found across sectors. Even in the technology sector, many innovative companies beyond the giants offer disruptive potential.
  • Expand defensive nets: During the first-quarter crash, we learned that industries that provided protection in this crisis are different than in the past. And some defensive sectors, such as consumer staples and utilities, as well as select healthcare stocks, look relatively cheap today. Defensive allocations can help capture equity market potential while smoothing patterns of returns through volatile episodes. However, it’s important to make sure that a defensive portfolio is appropriately constructed to cushion an allocation amid the unique challenges we’re facing in 2020.
  • Think global: For investors focused on their home country—particularly in the US—it’s worth considering diversifying regional exposure. Some stock markets, especially in Europe, have not yet fully recovered from the first-quarter coronavirus crash. Regional valuations are unusually dispersed (Display below, left). And pockets of opportunity can be found around the world in countries and industries that aren’t front and center on investor radar screens in both developed and emerging markets.
  • Don’t dismiss value: Value stocks continued to lag growth stocks (Display, right), as a lack of cyclical growth created scarcity in companies that offered structural growth. And low interest rates support high-growth stocks. When economies recover from the pandemic, we think undervalued companies with cyclical-growth potential could come back into favor, providing a source of diversified return potential for investors with higher risk appetites.
Regional Valuations Are Diverse; Growth Widens Gap vs. Value
The valuation of regional markets, based on price/forward earnings, is compared to the MSCI World. Returns of global value and growth stocks are shown.

Past performance and current analysis do not guarantee future results.
As of September 30, 2020
*Based on forecast earnings for the next 12 months. UK represented by MSCI UK, emerging markets by MSCI Emerging Markets, Asia ex Japan by MSCI Asia ex Japan, Japan by MSCI Japan, Europe ex UK by MSCI Europe ex UK and US by S&P 500
Source: FactSet, MSCI, S&P and AllianceBernstein (AB)

It’s tempting to follow the crowd into the most popular and best-performing stocks. But if anything, market trends in September serve as a reminder that what goes up sharply can also come down quickly. In a market saddled by diverse hazards, we believe fundamental research that seeks to broaden a portfolio’s sources of risk and return is more important than ever to build equity portfolios with short-term shock absorbers and long-term staying power.

The value of an investment can go down as well as up and investors may not get back the full amount they invested.

The views expressed herein do not constitute research, investment advice or trade recommendations and do not necessarily represent the views of all AB portfolio-management teams. Views are subject to revision over time.

MSCI makes no express or implied warranties or representations, and shall have no liability whatsoever with respect to any MSCI data contained herein.


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